Cleo Labs Parenting App
We had the honor of assisting in the development of Cleo Labs parenting app, with illustration, branding guidance, style assistance, and app icon structure.
cleo labs, illustration, branding, app, product, development
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Cleo Labs Parenting App

Cleo Labs Parenting App Cleo Labs Parenting App Cleo Labs Parenting App

About This Project

Cleo Labs set out to support parents through the many decisions and transitions of family life with a proactive, data-informed digital product. Our contribution focused on the visual language of the app, including brand guidance, illustration, stylistic development, and a custom icon library of more than 100 icons.

The icon system helps translate complex product functionality into clear, approachable visual cues, giving the product team a consistent foundation for communicating features throughout the user experience.

The work demonstrates how thoughtful visual systems can make digital products feel more intuitive and human.

Category
Branding, Collateral, Illustration, Logo, Web
Tags
app, baby, branding, cleo, collateral, design, icons, identity, illustration, logo, vector

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