The Oxford
California-influenced British food & cocktails The Oxford contacted us to give them a fresh brand. For the last few years, they have captured the Bay Area with their authentic approach. We gave them a set of logos and alternate marks to go with their new website presence and over the years have helped them add to their set of assets. It's a pleasure working with small businesses putting out some incredible edibles.
restaurant, the oxford, logo, design,
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The Oxford

The Oxford logo The Oxford logo alternates The Oxford website The Oxford logo

About This Project

The Oxford blends British pub tradition with a distinctly Californian food and cocktail sensibility. They needed an identity that could capture that balance while supporting its presence across the restaurant’s digital and physical touchpoints.

 

We developed a suite of primary and alternate marks informed by the visual language of historic crests and British pub culture. Crowns and fruit references drew on Oxford’s heraldic associations, while an ox became an additional mark inspired by the city’s cattle-farming history.

 

The resulting identity system gives the restaurant a recognizable sense of heritage, with enough flexibility to extend across its website, packaging, and collateral.

Category
Branding, Collateral, Logo, Packaging, Typography, Web
Tags
branding, collateral, design, english, identity, logo, pub, restaurant

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