Napa Sonoma Cannabis Co. needed a brand identity for its line of cannabis-infused edibles—one that could communicate a natural, quality-led approach within a rapidly evolving category.
The creative direction emphasized simplicity and the relationship between the product and its agricultural origins. We developed a custom mark combining the form of the plant with a cultivation tool, creating a visual shorthand for the brand’s farm-to-product philosophy.
The restrained identity gives the product room to speak while establishing a distinctive visual foundation across packaging and supporting assets.
Our goal for NSCco. was to provide a brand that conveys the organic and farm to product feel of their first line of infused edibles. By keeping the brand clean and minimalist, we developed a mark that combines the raw form of the plant and tool used to cultivate it. Here, we show the relationship between a product and its simple form of production.