Awaken Coffee
We were given the opportunity to design the Fall 2019 issue of No Depression Food & Drink issue.
design, graphic design, web design, branding, identity, illustration
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Awaken Coffee

Awaken Coffee Packaging Redesign Awaken Coffee Packaging Redesign Awaken Coffee Packaging Redesign

About This Project

Awaken Coffee has deep roots in Oakland. The challenge was to refresh its packaging with a more distinctive shelf presence without losing the local character that made the roaster recognizable.

Cortt presented us with a great problem: “Make this cool and stand out on the shelves.” So, we took all the cool from Oakland, gave it the Oaklandish treatment and distilled it into a bag of delicious coffee.

Working in collaboration with Angela Tsay of Oaklandish, we developed a packaging direction that draws on Oakland’s cultural history. Bruce Lee’s iconic Game of Death tracksuit informed the color palette, while a downtown map anchored the design in Awaken’s neighborhood. Custom botanical illustrations and clean typography brought the elements together into a cohesive package.

The result is a packaging system with a clear sense of place and a personality that stands out on the shelf.

Category
Collateral, Illustration, Packaging
Tags
art, awaken, Coffee, design, oaklandish, packaging, product, roasters

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