This collaboration brought together Damian Lillard, adidas, and Oaklandish, to create a capsule collection connecting sport, personal style, and Oakland roots.
Our role encompassed art direction and design across a custom basketball shoe silhouette, apparel, and supporting merchandise. The creative approach drew on Lillard’s connection to Oakland while translating the collaboration into a unified product expression.
The challenge was to create work that felt authentic to the athlete, relevant to the participating brands, and cohesive across multiple product categories.
A collaboration grounded in identity, designed to move across the court and beyond it.