Harrison Barnes, a true NBA champ, approached us to design his own logo to be applied to his philanthropic efforts and future trademark. This was not only an honor to work with former Warriors starting lineup, but to give a friend something he can use for the long haul. The brief called for a distinctive identity that could connect his initials with his number, 40, in a single, ownable design.
We developed a custom typographic mark that integrates “HB” and “40,” balancing personal significance with a clear, versatile visual form. Designed to extend beyond a single use, the mark provides a recognizable foundation for future applications.
A personal identity built for longevity, not just the moment.
Barnes, “the Black Falcon”, is an athlete and a true community superhero.