Eat. Learn. Play.
In collaboration with Angela Tsay of Oaklandish, we had the esteemed pleasure of designing the complete identity for Steph & Ayesha Curry's non-profit EAT. LEARN. PLAY. When presented with an idea by the all-star team that is the Curry household, you create from the heart. This logo represents access to a healthy diet, good education, and being active. Given our audience, the goal was to provide something clean and to the point, with a vibrant color palette that can easily be distinguished and can invigorate the mission at hand-- mending the gap between existing community resources to the children that can benefit from them.
basketball, health, nutrition, education, non-profit, stephen curry, ayesha curry, eat. learn. play., design, brand, logo
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Eat. Learn. Play.

About This Project

In collaboration with Angela Tsay of Oaklandish, we had the esteemed pleasure of designing the complete identity for Steph & Ayesha Curry’s non-profit EAT. LEARN. PLAY. When presented with an idea by the all-star team that is the Curry household, you create from the heart.

 

Eat. Learn. Play. brings food, education, and play together to help children discover the world around them. The creative challenge is to translate that expansive mission into a visual identity that feels inviting, memorable, and full of possibility.

 

The design direction brings personality and storytelling to the forefront, creating a visual foundation that supports the brand’s mission and connects with families through curiosity, culture, and discovery.

 

It’s an honor to work with entities and people that walk the talk.

 

“That’s Dope!”
-Steph Curry

 

 

Category
Branding, Illustration, Logo
Tags
art, ayesha curry, design, eat. learn. play., product, steph curry