Common Joy Luffa
Our task to rebrand came with a couple of inspirations we were happy to oblige. One, it represents the aquarius zodiac, and must convey this concept as a logo. The other was to create a symbiosis between a grooming product (beauty) and nature. Our "water bearer" stands out as a multidirectional mark; anywhere you spin it.
luffa, sponge, branding, logo, design, common joy, nature, beauty product
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Common Joy Luffa

Common Joy Luffa Logo Rebrand Common Joy Luffa Logo Rebrand Common Joy Luffa Branding assets Common Joy Luffa Branding

About This Project

It’s such an honor to do work with people or teams that are doing their best to save the world, bring awareness, and change habits. Our friends at Common Joy Luffa, are making natural luffa sponges out of gourds instead of animals.

Our task to rebrand came with a couple of inspirations we were happy to oblige. One, it represents the aquarius zodiac, and must convey this concept as a logo. The other was to create a symbiosis between a grooming product (beauty) and nature. Our custom designed and illustrated “water bearer” symbolizes the cyclical relationship between nature x beauty, and proudly stands out as a multidirectional mark; anywhere you spin it.

Visit Commonjoy.com

Photos by: Laura Geror

Category
Branding, Illustration, Logo, Packaging
Tags
art, beauty, branding, common joy, design, logo, luffa, product, sponge

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