Moler Barber College needed a refreshed identity that could honor its heritage while broadening its appeal to a new generation of students. As the school reimagined its learning spaces, the brand offered an opportunity to connect the institution’s history with the ambition of its emerging talent.
We developed a traditional-inspired mark drawing on the visual language of classic barbershops, including the iconic barber pole. The direction gave the school a recognizable identity grounded in its trade while creating a more considered expression for the next generation of barbers.
A heritage-informed identity with an eye toward the future.