Common Joy Luffa
Our task to rebrand came with a couple of inspirations we were happy to oblige. One, it represents the aquarius zodiac, and must convey this concept as a logo. The other was to create a symbiosis between a grooming product (beauty) and nature. Our "water bearer" stands out as a multidirectional mark; anywhere you spin it.
luffa, sponge, branding, logo, design, common joy, nature, beauty product
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Common Joy Luffa

Common Joy Luffa Logo Rebrand Common Joy Luffa Logo Rebrand Common Joy Luffa Branding assets Common Joy Luffa Branding

About This Project

Common Joy Luffa brings a natural alternative to everyday personal-care products, using plant-based luffa rather than animal-derived sponges. The identity needed to connect the product’s natural origins with the sensibility of a contemporary beauty and grooming brand.

We developed a custom illustrated mark inspired by Aquarius and the water bearer, using the symbolism of water, nature, and renewal to unite the brand’s core ideas. Its multidirectional construction gives the mark flexibility across applications while maintaining a recognizable visual signature.

A brand rooted in nature, designed to stand apart.

Visit Commonjoy.com

Photos by: Laura Geror

Category
Branding, Illustration, Logo, Packaging
Tags
art, beauty, branding, common joy, design, logo, luffa, product, sponge

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