Charleston Symphony
We were given the opportunity to redesign the Charleston Symphony's identity.
symphony, classical, music, design, brand, rebrand, beethoven
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Charleston Symphony

Charleston Symphony Rebrand

About This Project

Under the guidance of Michael Smith, The Charleston Symphony sought to refresh its identity, broaden its appeal, and communicate a more forward-looking relationship with classical music. The challenge was to respect the institution’s heritage while creating a brand with the clarity and flexibility to engage new audiences.

With the direction of Kate Gray, we developed a renewed identity and a coordinated set of brand assets. In collaboration n collaboration with video extraordinaire Jay Wayne Productions and photo wizard Xray DJ in Photography, we put together a solid book of assets the symphony can use for years to come.

The result was a more cohesive brand expression designed to carry the symphony’s story across platforms and performances.

Thank you to all of the musicians that took part in our many shoots.

 

Visit: Charlestonsymphony.org

Category
Branding, Collateral, Illustration, Logo, Typography, Web
Tags
art, beethoven, branding, classical, collateral, cover art, design, illustration, logo, music, product, symphony, vector

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