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Oaklandish: Fruitvale Store

Category

Art Direction, Environmental

Date

January 6, 2014

Client

Oaklandish: Fruitvale Store

Link

Website

Oaklandish opened a second brick and mortar location in the Fruitvale district. Taking a lesson from their first wheat pasting installation, we teamed up with their design team to create a wall to wall installation. The piece’s focus was the Town’s most iconic themes and landmarks in a surreal montage from east to west.

Created by hand in graff sharpie, the classic tree logo placed on the corner wall wraps its roots into the dressing room for an added playful touch to the environment of its new layout.

Total size of wall: 40×100 feet